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Brands can pay for a post. Sponsored posts carry a Sponsored label at the top and the byline "Partner content", and they live in a separate section from our reviews and guides. Links in them are marked as paid for search engines. Read our rules for sponsored posts.
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Gifted products
If a brand sends us something free, the review says "gifted" at the top. We review gifted pieces the same way as pieces we buy, and the brand does not see the review first.